This book will build your business fast. Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction. Think about it — what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all but eliminated your competition? And you could do all that no matter how humble your business or budget? There's a process. . . a formula, if you will, that can get you there. I've created and honed that formula over the last 18 years, and I'm going to share it with you in these pages. There's no theory in this book. Everything I'm going to teach you is based on real-world results. This formula was created through trial and error, testing, and hard-won experience. I've personally done dozens of wildly successful launches of my own products. But it's not all about me and my success. I've coached my students and clients through hundreds of launches where I was inside the launch, turning the dials and watching all the data. You're going to meet some of those students in this book, because I'm a big fan of teaching from (and by) example. You will note that they are NOT hypothetical scenarios. I'm going to give you real-world examples. And I'll go beyond that with audio and video Case Studies you can access on the accompanying membership site for this book. I've also got additional training videos and resources at the site, which you can access here. I'll just go ahead and admit to a fondness for bragging about my students. I love to talk about them, and I love to celebrate their successes. I do it primarily because it's instructive, but also because they're my heroes. I believe that entrepreneurs are the future of humanity. They're the ones who are driving human progress, creating jobs, and building real value in the world. And that's one of the reasons I'm so passionate about my business — it's all about helping entrepreneurs and would-be entrepreneurs.