Guides are wonderful things. They help us to make sense of the world around us and help us to navigate the route forward. For a business owner with staff, this set of fifteen guides helps with the three main aspects of growing your business. Strategy guides – for working out where to take your business and why. Marketing guides – for thinking through who your best customers are and why, and then win more of them. Performance guides – for successfully navigating the thousands of hours to achieve all that is needed. Do it once, do it well, collect the fees. Repeat. This book is a compilation of fifteen papers and guides, which I have written over the years. “The business of a business is business. But not all businesses are the same.” By that I mean this. When we start or join a business, the purpose of the organisation is not to provide work for us as individuals. The purpose of the business is to achieve the results for our chosen customers. Our job, as business owners and leaders, is to work out how to achieve those results as well as possible. Over time, I have learned that it is possible for the trials and tribulations of life, and all manner of errors to hinder us from achieving those desired results. Over time it became opportune to create guides which addressed those challenging topics. This book pulls those guides together into this one place. Enjoy.