Most leadership conflict isn't about what it appears to be about. Strategy. Timing. Priorities. Underneath, leaders are usually arguing about something smaller and more revealing — where to start.Some leaders begin with Why. Others begin with How, or What, or Who. None of these instincts are better than the others — but they are different, and those differences quietly shape every decision, every team, and every outcome.In this short, direct book, leadership advisor Steve Knox names the four starting points that drive most executive behavior — Designer, Driver, Doer, Developer — and shows how naming them changes how teams work, how founders hire, and how leaders see each other.Read it in an afternoon. Apply it for a career.