"The 49% Model" is the second book in the RBF series for sports clubs, and builds on the foundations laid in "Revenue Based Financing for Sports Clubs – A Practical Handbook for Boards and Decision-Makers." While the first book describes how a club can finance its operations against future revenue without touching ownership, this book describes the next step: how a club can open up its commercial operations to strategic equity capital, while the non-profit parent association always retains at least 51 percent of the votes and its non-profit core activities remain fully protected.