The Marketing Communication Tools

Cardiff Metropolitan University (BA) International Business Management Campus of Rabat, Morocco Supervised By: Mr. Samir EL JAAFARI This dissertation tends to study the impact of marketing communication tools on international and local tourist behaviour in Morocco. In recent years, the communication tools have added to the clutter the world experiencing. This has made it essential for marketers and the Moroccan Government to explore the most efficient communication tool on the tourist behaviour in order to receive more young tourists in the next years and increase the economy of the country. For this reason many companies along with the Tourism Ministry focus on developing the most efficient marketing communication tools and try to enhance the way they promote tourism to reach the target market.