Creativity is a crucial factor in business today and any manager without creative insights into a business cannot handle the multiple requirements of an increasingly adaptable customer base. Before we move on with that, we need to first give a proper meaning to the word “Creativity”, and then explain the difference between “Creativity” and “Innovation”, as these are the most interchangeably used, and easily mistaken terms. In this ebook, we will discuss in detail about the benefits of Creative Problem Solving.