Phone Operators Brace for Competition

Cellular operators in the country are bracing themselves for tight competition ahead of the upcoming Islamic fasting month of Ramadhan and the Idul Fitri holiday by offering promotions and special services. It is a regular annual competition for telecommunication operators, when they compete for more subscribers during the religious festival. This year, however, competition will be even tougher as the operators will be fighting for market share during the much-anticipated World Cup soccer competition. Ramadhan and Idul Fitri will overlap with the World Cup during June and July this year, when most schoolchildren will also be on holiday.