Coca-Cola's Communication Conundrum in Europe

In December of 1999, Coca-Cola CEO and Chairman M. Douglas Ivestor unexpectedly resigned after just two years at the helm. Ivestor's resignation took most by surprise. Many criticized his response to the contamination scare in Europe. But what would YOU have done? This eDoc looks at the situation from a larger perspective and includes glimpses of all the players on the field. I anticipate that you'll enjoy this vignette of the difficulties of human interaction and communication. -- "Great business insight.." -- "Concise and informative." -- "..interesting perspective.." -- "..very well researched.." -- "I enjoyed it." -- "Pretty interesting."