This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collection of selected articles, the book which makes for an easy read, also tackles the future of brands and branding.
Details
- Publication Date
- Jun 13, 2008
- Language
- English
- ISBN
- 9780557093809
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): TOM SITATI
Specifications
- Pages
- 199
- Binding Type
- Hardcover Case Wrap
- Interior Color
- Black & White
- Dimensions
- US Trade (6 x 9 in / 152 x 229 mm)