Michelle Fitzgerald is a recognized marketing authority with over ten years of experience within high-tech start-ups and F500s. Her past work experience includes Zinio, Yahoo!, LA Times and CareerBuilder. Her blog, GetScrappyMarketing.com covers SMB marketing, industry best practices and real-world experiences and insights. She has two ebooks to her name, the most recent (Get Scrappier) goes live Feb 1, 2012. Follow Michelle @mfitz0705