Joel Marsh is a world-class Experience Architect, graphic designer, author, and speaker, and works with some of the biggest brands in the world. He is a leading expert in digital products and online consumer behavior. His work is used by millions of people every day. Marsh has done extensive research on the reasons people agree, and the way information can be presented to achieve more influence. His work has added millions of dollars in revenue to large corporations and crucial insight for small start-ups with innovative products. Although born and raised in Canada, at the age of 25 he sold all of his belongings, bought a one-way plane ticket, and moved to Stockholm, Sweden. He now has his dream job, lives with his beautiful Swedish girlfriend, and still has an intense passion for practical design and psychology.