Rick Ruffolo is an accomplished C-Level Business Executive with 21 years of leading retail, consumer product, innovation, and marketing organizations across a variety of product categories and well-known companies. Rick currently is President & CMO of his own retail consultancy (www.R4-Innovations.com) which he founded in 2010. Mr. Ruffolo has successfully led some of the biggest consumer brands such as Crest Toothpaste, Wonder Bread, Glade Candles, Wallflowers, True Blue SPA, Yankee Candle, and Crabtree & Evelyn, among others, at leading companies including Procter & Gamble, Nestle/Ralston Purina, SC Johnson, and Bath & Body Works. Rick is a recognized industry expert in the fields of innovation, brand management, and consumer marketing and has been featured in several consumer and industry publications including Business Week, the New York Times, USA Today, GCI, and Portfolio magazines, and has been a speaker at several industry events including HBA in New York City.