Show Bookstore Categories

Image of Author joel rubinson

About
joel rubinson

Joel is President and founder of Rubinson Partners, Inc. marketing and research consulting for a brave new world and a member of the faculty of NYU Stern School of Business where he teaches social media strategy. Prior to starting his consultancy, Joel was the Chief Research Officer at The Advertising Research Foundation, Joel was Senior Vice-President, Head of Advanced Solutions for Synovate North America where he was their leading branding resource and also the global thought leader for shopper research. Before that, Joel was managing director the advanced research for a leading consultancy, Vivaldi Partners. Joel was at the NPD Group for many years, leading the creation of modeling approaches for brand equity management, new product forecasting, category management, and designed many of their data collection and sampling methodologies. Joel started his research career at Unilever. Joel received his MBA in Economics and Statistics from the University of Chicago.