Philippe Joly is a French entrepreneur born in Russia in 1976 and is the author of "POTEMKIN, Inc., Perception Is Everything And What To Do With It In Business" He grew up in France where he arrived as a baby, but it is in Ireland that his entrepreneurial journey started in 2005, when he left his stable managerial job to start his first business. Polyglot in many European languages, he is a well-travelled entrepreneur, whose expertise and passion for mobile and web technologies get him regularly solicited for consultancy work all over the world. Philippe has been involved in many projects in the digital space and was nominated for various entrepreneurial awards, including the Mobile Messaging award that he won in 2011 for his latest venture, SafeBox, which attracted over 1 million users and is sold by leading operators and service providers, worldwide.