Miki Roberts is the founder of Moonieful, a brand clarity practice for service businesses. She built the Fog Lifter System after seeing the same pattern play out across dozens of industries: real expertise that wasn't coming across to the people who needed it. Strong work. Weak signal. And no one around them who could explain why. Over time, that work led her to identify four fog types. The Invisible Expert, the Scattered Magnet, the Trapped Builder, and the Blurred Visionary. Each one points to a different signal and a different starting point. Miki works one-on-one with solo and small-team service businesses who are ready to close the gap between what they can do and how their business comes across.