
About
Patrick Willemarck
25 years spent in ad agencies in Europe and Belgium and 20 years in Top management position. My passion remains business and marketing strategy with a focus on digital technologies and the ways they affect busy people hence business management (Brands, HR, socialCRM, research, customer loyalty, innovation, Processes, education, information, communication, collaboration) Author of awarded management books about Innovation (het Edisonteam, Innover pour durer), I'm giving lectures about innovation in communication and marketing, teaching in Executive Education Program at the Solvay Brussels School and in 1st Master at IHECS. Father of 3 children and 3 grandchildren. Belgian. Specialties: Change management, assist companies in moving from a 'business as usual' paradigm to 'social business'. I deliver solutions and services allowing companies to better connect with their stakeholders in order to create value and reduce cost from one end to the other of their value chain.