Dianne Edgar, MCI M and Chartered Marketer , is an experienced marketing consultant who has demonstrated success for clients, improving the sales (volume and value), and profitability of clients through marketing interventions.She has written and adapted a range of practical training materials , including distance learning, particularly in sales, marketing, PR, telemarketing and customer care. Her copy for a client won the Clear English Standard from the Plain Language Commission. Her guide to marketing for small businesses, "SMART Marketing-52 top tips for your marketing success" is the first in a series of e-books designed to help businesses understand the management process of marketing, and how to apply the tools effectively.