Benjamin Weblin has been a guitarist for 20 years, and his experience as a music tutor and musician himself has allowed him to develop an understanding of what information needs to be communicated to a student in the most effective ways possible for them. From this, he has created 'The Guitarist's Almanac' 'The Guitarists Almanac' was created to solve an issue with developing his own skills and knowledge as a guitarist, where he needed to develop a means of recalling unfamiliar chord shapes, scales, and other interesting items for his own usage. From this idea, he set out to create a book which could cover many areas of knowledge, whilst also making it unique for himself. As a music tutor, he could also see how his students were also requiring the same fundamentals for reference, whilst also being unique individuals themselves and needing information that was relevant for them as individuals. The tagline 'Buy once. Keep for life.' reflects this, for it is something that a guitarist can keep for their entire life - it was not designed as a how-to book or as an encyclopaedia, but meant to be unique and flexible for the musician.