It’s no longer enough to simply own a website – or keep doing the same old thing when it comes to offline. Marketed properly, with outstanding online copy or attention grabbing offline copy, your website or next campaign could easily deliver the lion’s share of your profit this year. Great copy – whether it’s for a DM campaign, website content, PPC or press – works wonders. Simple. Friendly. Focused. With so much competition, you need a copywriter that encourages potential customers to convert. I have over 11 years copywriting experience. I also have six years of direct response marketing experience. This means I see the whole picture – not just the words. So it’s no wonder I’ve been lucky enough to write for top-notch clients like Vodafone, Natwest and Waitrose.