PREPARE YOUR PRODUCTS
Get Ahead of Holiday Demand
Prepare for an expected increase in sales by ensuring your products are ready to go:
Review
Review your published projects, including the files and metadata for accuracy.
Expand
Create variants or special editions specifically for your intended audience.
Create
Make new products like calendars or notebooks that are popular as gifts.
Test
Test order any new products to proof and find any mistakes.
Learn More with Our Additional Resources
Book Design Templates
Prepare your special editions or unique versions for holiday shoppers. Start with a template sized to match your custom design.
Custom Templates & Pricing
Use our Pricing Calculator to see print costs and download a custom cover template using your exact page count.
STORE READINESS
Getting Your Store Ready for Holiday Sales
Review & Update Your Site
Start by checking all of your site pages. Make sure images load, the copy is accurate, and all of your links work. Then spend some time reviewing your product pages and updating them to match any revisions you’ve done on your projects.
Consider Unique Themes
You’ll likely need to create some new product pages for your unique holiday gifts. You might also want to add some festive theming to your site or content to call out specific products meant for gifting.
Learn More with Our Additional Resources
Store Preparation Timeline
Your plan to fully prepare your store in 6 weeks.
The Easiest Way to Sell Books
The Direct Buy Button is the fastest and easiest way to sell books directly from your newsletter, social profiles, and website without worrying about shipping or taxes.
HOLIDAY MARKETING
Engage with Your Audience Effectively
There’s no single formula for marketing, but we’ve gathered some resources to help you refine your social and email strategies, as well as an article about preparing for the biggest shopping days of the year, Black Friday through Cyber Monday.
CUSTOMER SUPPORT
Plan to Support Your Customers
Keep your customers, both new and long-standing, happy with their orders.
Extended Holiday Production Timeline
Got Questions?
Our team is ready to help. The Lulu Direct Knowledge Base is the best place to start.
Prepare Your Store for Holiday Sales
Head to your Lulu Direct dashboard to get started reviewing and preparing your store for the holiday shopping season.