Selling Technology to Large Organizations: A Handbook
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A methodic approach to selling proprietary technology to large organizations. Expanding on selling tactics like organizational mapping, value (economic, technology, political), discovery, engagement, abandonment, containment with a particular emphasis on the "design flow" of large organizations and how and when to engage.
Details
- Publication Date
- Oct 2, 2011
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Anthony Riso
Specifications
- Format