The Generation Game
In the interviews we conducted with insurers we were struck by the fact that there was virtually no interest in shaping products for millennials let alone ﬁnding out what their needs are. We got the sense that insurers are not playing the long game with young adults in the same way that banks are.
- Publication Date
- Oct 24, 2017
- All Rights Reserved - Standard Copyright License
- By (author): BNY MELLON