There’s a good reason that YouTube is the leading video platform online, especially for businesses. It’s easy to use, allows for maximum exposure in the search engines and the audience is readily available. In fact, YouTube has over a billion registered users, which means it’s clearly a great way to build a business, maximize outreach and develop an outstanding brand. With this guide you will learn about all the important elements of creating a winning channel. From how to set up your channel so that it’s designed to attract the most loyal subscribers, to how to plan and produce the highest quality content possible.