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Business Fundamentals

ByDonald J. McCubbrey

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The "Business Fundamentals" text by Donald J. McCubbrey is designed to introduce students, particularly those in developing economies, to the essential concepts of business and other organizations. It does this by focusing on small, entrepreneurial start-ups, and expanding the discussion in each chapter to include issues that are faced in larger organizations. Traditional business models are discussed as well as eBusiness models, with appropriate links to the IS Global Text and other relevant websites. All major functional areas of modern organizations are covered.

Details

Publication Date
Mar 3, 2010
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Donald J. McCubbrey

Specifications

Pages
335
Binding
Paperback
Interior Color
Black & White
Dimensions
A4 (8.27 x 11.69 in / 210 x 297 mm)

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