I tried marketing...

Donna Geisler has written a marketing guide for the small business owner and manager that addresses the unique challenges small business owners and managers face and provides them a background from which to make intelligent marketing decisions. In it, she explains why so many small businesses “try” marketing and end up frustrated and disappointed with the results. A veteran of the trial and error approach in her early entrepreneur days, Donna Geisler today is a sought-after marketing advisor who takes the mystery out of marketing so anyone can be successful. Her handbook will help you navigate the many marketing channels available using everyday language. I tried marketing… explains basic concepts and explodes the myths that surround the field. From planning and budgeting through the maze of marketing choices, Donna Geisler presents an insightful look at how marketing can work for any small business.