How To Dominate Google AdWords

5 Reasons why you should be using Google AdWords 1. The Google audience / user base has traditionally catered to technical audiences and more importantly, to Internet savvy users that are comfortable with buying online. 2. Google AdWords delivers instant results - you can have your ad campaign up and running in 10 minutes flat. 3. With AdWords, you can go target your prospects geographically down to countries, states and cities. 4. My favorite quality about AdWords is that it rewards good ad performance- that is, for an ad that converts (clicks/impressions percentage) exceptionally well (high click-through-rate (CTR)), your ad will get better ad placement as well as better pricing. 5. Your competition cannot see the exact amount you're bidding for your keywords or the CTR your ads are getting - a distinct tactical advantage that Yahoo lacks.