Strategic Management

The ongoing global financial recession has forced an era of intense competition on all manufacturers, especially those associated with the manufacturing of computers and electronic gadgetry. For those who must deliver the optimal combination of hardware and software to capture the consumer’s imagination to make them pay out of their disposable income, competing with superior functionality, quality and price has meant that they must have access to superior capabilities in terms of design, including VLSI design. However, it is important to compete to survive and to remain in a position to deliver new products that will rule the market of tomorrow. This essay presents a discussion about a strategy for competing against Apple Inc, a well-established and successful firm with an established brand and a capability for in-house VLSI design.