Alternate-Reality Games in Advertising
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Nothing to Hide White Paper describes an unconventional advertising campaign for EDOC Laundry Firm. They choose an ARG to communicate the brand. An Alternate-reality Game (ARG) is a cross media game that deliberately blurs the line between in-game experiences and the real world. Check it out!
Details
- Publication Date
- Mar 24, 2009
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Francesco Colantonio
Specifications
- Format