This text has arrived a bit like a new wind, a compass that marks the classic direction, for those who have just embarked on this profession, and navigates a little on sight, and those who, instead, find on every page: a memory, a moment, reason and meaning, of their own career path. It flips and flaps, like an album where each image proposes, through words and contexts even unpublished, the path that each has traveled in this profession. It develops through history and reflections, predictions concerning this sector. A look where everything starts and where it will go, but above all reveals between the lines the different "why". Giorgio Fadda Presidente I.B.A