Show Bookstore Categories

Playing for Real - A Primer on Advertising in Computer Games

Playing for Real - A Primer on Advertising in Computer Games

ByIlya Vedrashko

Usually printed in 3 - 5 business days
Playing for Real is a primer on advertising in computer games which gives marketing and communication professionals an up-to-date insight in the rapidly emerging field of in-game advertising.

Details

Publication Date
Dec 27, 2006
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Ilya Vedrashko

Specifications

Pages
179
Binding Type
Paperback Perfect Bound
Interior Color
Black & White
Dimensions
A4 (8.27 x 11.69 in / 210 x 297 mm)

Ratings & Reviews