Playing for Real - A Primer on Advertising in Computer Games
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Playing for Real is a primer on advertising in computer games which gives marketing and communication professionals an up-to-date insight in the rapidly emerging field of in-game advertising.
Details
- Publication Date
- Dec 27, 2006
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Ilya Vedrashko
Specifications
- Pages
- 179
- Binding Type
- Paperback Perfect Bound
- Interior Color
- Black & White
- Dimensions
- A4 (8.27 x 11.69 in / 210 x 297 mm)