Apple's Business Strategy circa 1991

This fast read describes Apple Computer's business policy during 1991. This was a pivotal time for Apple in terms of its place in the computer market. The paper frames Apple's business policy using a strategy statement that gives a snapshot of what area in the computer market Apple occupied, where it should be, and how it should align its operations to achieve it. There's also analysis of nature of the computer market during 1991 and what forces shaped Apple's strategy, and use of Michael Porter Five's Forces to further understand Apple. Ideal for students, business people who want a quick, fast analysis, and anyone wanting to further understand the background of the one of the world most innovative companies. Written by a Fordham MBA graduate student.