ABOUT BLOODY TIME makes the case for menstrual revolution as an essential key to unlocking gender equality. Thousands of women and girls shared their experience of menstruation and menopause. The results were clear. Shame. Stigma. Humiliation. Disgust. Negative attitudes are pervasive, entrenched, and harmful. In this second edition with an updated call to action, About Bloody Time digs deep into the menstrual taboo: where it exists, how it came to be and why it's so resilient. Our culture asks women and girls to view their bodies through a prism of negativity and fear. We want to change that. Co-authors Jane Bennett and Karen Pickering produced this much-needed and celebratory book with the support of the Victorian Women's Trust.