One smart speaker. One honest question. And the discovery that a retail company's kitchen appliance was holding a piece of one family's private grief in its memory, for no service it provides. Jason Brewington, a Hoosier and an independent financial advisor of twenty-five years, on what companies keep, why they keep it, and the brand-new Indiana law that finally lets you make them stop. Six short chapters, plain English, no forms to fill in: the book that started the Taking It Back series. Inside: What They Keep, and Why · The Smart Speaker in Your Kitchen · The Middlemen You've Never Met · The Rules · Taking Your Data Back · Living With the Machines. This is a short book on purpose. Read it, then hand it to the next person who needs it. The digital edition and the audiobook are free at TakingItBackBooks.com/next.