Mystery Shopping: what you always want to know but do not know who to ask - is a book for organisations and people who are keen to see improvements in customer service standards. You will learn:
· How organisations use mystery shopping as a strategic tool to improve service levels and increase sales.
· How organisations use mystery shopping to ensure employees comply with company policies, procedures, and government legislation.
· About the industries, organisations, and businesses that use mystery shopping to improve their competitiveness.
· The training and skills required to be a professional mystery shopper.
· The rewards of becoming a mystery shopper, whilst working from home.
Details
- Publication Date
- Oct 1, 2011
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): JM Cheng
Specifications
- Format