Escaping the Tool Trap™
A Marketing Leader's Guide to Marketing Consolidation, Optimization, and Ongoing Discipline
Usually printed in 3 - 5 business days
Marketing leaders waste millions on redundant martech tools. This book reveals how to audit your stack, calculate true TCO, and consolidate chaos into capability using The ESCAPE Plan™-a proven 6-phase methodology. Includes frameworks, templates, and case studies from 75+ implementations that achieved 30-50% cost savings.
Details
- Publication Date
- Aug 9, 2026
- Language
- English
- ISBN
- 9798986417752
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Julie M Adams, MSDM
Specifications
- Pages
- 416
- Binding Type
- Paperback Perfect Bound
- Interior Color
- Black & White
- Dimensions
- Digest (5.5 x 8.5 in / 140 x 216 mm)