Kate’s thesis explores the evolution of marketing into the social media landscape. Companies are marketing to their consumers and consumers are marketing themselves. Information provided on social media platforms like Facebook and Twitter is flowing freely between advertisers, marketers, companies, consumers and employers.
Details
- Publication Date
- Jun 26, 2011
- Language
- English
- ISBN
- 9781257858439
- Category
- Computers & Technology
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Kate Morganelli
Specifications
- Pages
- 50
- Binding Type
- Paperback Perfect Bound
- Interior Color
- Black & White
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)