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5 Steps to Customer Centricity: The Path to Well Informed Customer Experience Decisions

ByKoert Breebaart

Use the ePUB version to read the book using on all notable tablet devices like the iPad, Playbook and Nook. Summary: Companies are no longer in the business of selling products and services – they are selling experiences. Most decision makers in medium and large size companies however are far removed from their customers. In the 5 Steps to Customer Centricity, award-winning Customer Experience professional Koert Breebaart takes us through a unique framework for enterprises to realize customer value in a limited timeframe. The book provides us, the Customer Champions, with a balanced understanding of the most important aspects of Customer Experience Management, a practical guide to set companywide customer targets and examples, illustrations and war stories from different industries on how the concepts are applied.

Details

Publication Date
Oct 20, 2012
Language
English
ISBN
9781300317616
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Koert Breebaart

Specifications

Format
EPUB

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