Artificial Intelligence (AI) is not a new concept; humanity has been exploring its potential since the mid-20th century. The true revolution has arrived with **generative artificial intelligence**. Unlike traditional AI, which is limited to predefined tasks like classification or prediction based on data, generative AI has the ability to create original content. This capability is manifested in various forms: from generating text, images, and music to designing objects and simulating complex environments. Leaders across different industries have recognized that artificial intelligence can represent both a challenge and a valuable tool, introducing a new approach to productive processes. Even **Pope Francis**, at the International Summit on Social Communication, highlighted that artificial intelligence is a powerful tool that must be considered with relevance in today’s times. This essay aims to recount how I have used these tools in the field of social communication, and how the work with artificial intelligence can be enhanced to make the work of professionals more efficient.