As a whole, the e-commerce industry is OLD. It's obsolete! And it's way behind in terms of what actually works in the online business world. Most e-commerce business owners are still doing things the same way they did in 2016 when I published the first version of this book. And that, my friend, is a recipe for disaster. Ecommerce is more than just building a store, filling it with products, and driving traffic. If this describes you and your business, then let it wake you up! There is a transformative change taking place in the e-commerce industry right now. What worked before is no longer an option or quickly loses its effectiveness. It's time for you, as an e-commerce entrepreneur, to evolve your brand, your business and your brain. THIS BOOK is the playbook to capitalize on this evolution. Ecommerce Evolved contains a simple, repeatable, and proven formula to help you create, grow, and scale a highly profitable eCommerce business in today's competitive marketplace. You will find theory zero in this book. Tanner Larsson has distilled years of research and hands-on e-commerce experience into an impactful e-commerce blueprint. The book is divided into four distinct parts, each containing a set of focused chapters: The book kicks off with the 12 principles of e-commerce that we've developed after working with over 10,000 different businesses. These 12 principles are what differentiate successful e-commerce businesses from mediocre ones. (and we can almost guarantee you're breaking more than half of it!). Part 1 on advanced strategy is where we pull back the curtain, take you behind the scenes, and show you how 7, 8, and 9-figure e-commerce businesses really work. Part 2 on Evolved Intelligence deals with the most underutilized aspect of most e-commerce businesses...your data. Part 3 on Advanced Marketing is where you will learn how to leverage your business structure and data to create systematic and highly automated marketing campaigns for the front-end and back-end of your business. . These efforts produce massive returns on investment. Ecommerce Evolved takes you through the exact same processes that my high-level clients and I go through as we restructure their businesses for maximum growth, profitability, and most importantly, longevity. As an added benefit… Ecommerce Evolved is also the key that unlocks access to my private e-commerce community. Until now, it's been a secretive group of e-commerce professionals where we talk shop, strat