On Whose Terms

On Whose Terms

The New Expert Economy and the Fight for What You Know

ByMatt Cretzman

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What you know is being taken. It is being taken by the platforms you post on, the employers you work for, and the AI systems being trained on your output. It is being taken on terms you did not set — and most experts will never see a dollar from it. On Whose Terms is the argument for why that has to change, and the blueprint for how it does. Matt Cretzman traces the rise of the expert economy, the three extractions quietly happening to every knowledge worker, and the infrastructure — now finally built — that lets experts own, structure, and license what they know on their own terms. This is not a book about working harder. It is a book about who controls the leverage — and what it costs you to keep giving it away.

Details

Publication Date
May 7, 2026
Language
English
ISBN
9781105332784
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Matt Cretzman

Specifications

Pages
169
Binding Type
Paperback Perfect Bound
Interior Color
Black & White
Dimensions
US Trade (6 x 9 in / 152 x 229 mm)

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