The Decision Gap Loop
Turn Hesitation Into Movement — A Companion Workbook to The Decision Gap Market
Usually printed in 3 - 5 business days
You can’t push a hesitant client. You can guide them.
The Decision Gap Market showed why buyers and sellers are taking longer to decide. This workbook shows you what to do about it — on the people already sitting in your CRM.
Every hesitant buyer and every anchored seller is somewhere in the Decision Gap Loop™: Awareness, Desire, Hesitation, Rationalization, Re-Engagement, or Commitment. Each stage needs a different conversation, not a harder sell. Built for independent solo agents, this workbook teaches you to read where a contact is stuck and guide them to the next step with clarity instead of pressure.
It’s built the way people learn a skill: show it, do it, show it again. Every chapter gives you a completed example, the same work on your own contacts, and a checklist to correct your work. Seventy percent work, thirty percent words.
Inside, you’ll:
Tag your CRM for the Loop, so every contact has a stage you chose
Use stage-by-stage conversations, campaigns, and scripts for buyers, sellers, investors, and households doing both
Build your Local Numbers Sheet and complete the math clients need to decide
Re-engage quiet contacts with a purpose and a timeline, not “just checking in”
Get hired, then protect the decision all the way to the closing table
Find the hole in your pipeline and run the 90-Day Loop Plan, ten percent of your CRM a week
Also included: 40 step-by-step Build It Yourself guides for the pieces you create from your own MLS and local data. You also get access to the online Loop Toolkit: 43 client handouts you brand as your own in Canva, client links, and workbook-only agent tools.
Spiral-bound so it lies flat on your desk, with room to write. Pairs with The Decision Gap Market and the Edge Business Partner Planner.
Details
- Publication Date
- Oct 14, 2026
- Language
- English
- ISBN
- 9780557753451
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Melissa Harmel
Specifications
- Pages
- 296
- Binding Type
- Paperback Coil Bound
- Interior Color
- Color
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)