The Decision Gap Loop

The Decision Gap Loop

Turn Hesitation Into Movement — A Companion Workbook to The Decision Gap Market

ByMelissa Harmel

Usually printed in 3 - 5 business days
You can’t push a hesitant client. You can guide them. The Decision Gap Market showed why buyers and sellers are taking longer to decide. This workbook shows you what to do about it — on the people already sitting in your CRM. Every hesitant buyer and every anchored seller is somewhere in the Decision Gap Loop™: Awareness, Desire, Hesitation, Rationalization, Re-Engagement, or Commitment. Each stage needs a different conversation, not a harder sell. Built for independent solo agents, this workbook teaches you to read where a contact is stuck and guide them to the next step with clarity instead of pressure. It’s built the way people learn a skill: show it, do it, show it again. Every chapter gives you a completed example, the same work on your own contacts, and a checklist to correct your work. Seventy percent work, thirty percent words. Inside, you’ll: Tag your CRM for the Loop, so every contact has a stage you chose Use stage-by-stage conversations, campaigns, and scripts for buyers, sellers, investors, and households doing both Build your Local Numbers Sheet and complete the math clients need to decide Re-engage quiet contacts with a purpose and a timeline, not “just checking in” Get hired, then protect the decision all the way to the closing table Find the hole in your pipeline and run the 90-Day Loop Plan, ten percent of your CRM a week Also included: 40 step-by-step Build It Yourself guides for the pieces you create from your own MLS and local data. You also get access to the online Loop Toolkit: 43 client handouts you brand as your own in Canva, client links, and workbook-only agent tools. Spiral-bound so it lies flat on your desk, with room to write. Pairs with The Decision Gap Market and the Edge Business Partner Planner.

Details

Publication Date
Oct 14, 2026
Language
English
ISBN
9780557753451
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Melissa Harmel

Specifications

Pages
296
Binding Type
Paperback Coil Bound
Interior Color
Color
Dimensions
US Letter (8.5 x 11 in / 216 x 279 mm)

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