Nibble Viewpoints: Business Insights From The Computing Revolution

"Nibble Viewpoints: Business Insights From The Computing Revolution" is a chronology of events, philosophy, and management models that guided the birth and growth of the Apple magazine "Nibble," created by Mike Harvey. It starts with the history and the seeds that became Nibble using Mike's editorial pages from 1980 to 1992. The management models evolved from his experience running large corporations, but became capsules of experience that guided the strategy and growth of Nibble through the years. They have universal relevance to business operations, planning, problems, and opportunities in business ... and in life. Nearly 50 editorials are included that apply to large and small businesses – they're timeless and universal: - "Starting Your Business – Essential Questions": What is your market? How many prospective customers are there? How will you reach them? What services will they require? - "Tall Ships ... Sails and Keels": Our industry is filled with stories of companies that decide to go big and spend themselves into early oblivion. There's a better way. - "Change! Enemy or Ally?": Plan for and accept change. Judge new ideas on their merits and business effect and not on your own preconceptions. - "Expect? Inspect! The Heisenberg Principle": You get what you inspect, not necessarily what you expect. - "Action TNT – Delegating? Doing!": The shortest path between two points is a straight line and action today, not tomorrow, is the key to understanding and managing priorities. This new color edition adds 45 pieces of Mike's art, over 80 magazine covers, plus an interview with Mike, a historic presentation, and stories of friendship and production details by producer Brian Wiser. It also includes over 60 editorials encompassing Apple and Nibble historical news, predictions, and analyses at the dawn of the computing revolution!