managing executive stress - the pubic relations' way

Management of executive stress with public relations induced communicative interaction posture is an issue in public relations environmental communication management which aims at cognitive behavioural therapy. The impact of stress can only be best understood in terms of person cum situation interaction. Man is an information processing system which selects, organises and interprets stimulating environmental information into his perceived sense of the world {perceived rather than the reality}; hence PR's role as an information management, attitude influencing, perceptual management and communicative interaction discipline in stress control is information management for psycho-semantics control and cognitive behavioural therapy The practise of PR is very pertinent to the management of executive stress, because the science and art of PR is about the economy of managerial communication attitude; PR being the science and art of reaching the end with optimum economy of means.