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STRATCOMM101: Strategic Communication for Policy and Program Planning

ByAnthony Christopher JonesPatchree Patchrint

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Learn how the narrative paradigm provides tools for understanding how programs are received by audiences based on narrative fidelity and probability. Understand how to establish a significance for your program, using Maslow’s Hierarchy of Needs to see how people rank human needs. Your program solves a problem, but does your document or proposal invoke the visualization technique? When you describe the problem do you do so in the form of a scenario with a link, brink, and impact? How is it that audiences dedicated to your cause experience dissonance to your proposal? What is dissonance? This text takes you on a journey of understanding advanced communication concepts to better understand how to write, speak, and evaluate policy. Not only will you establish a comparative advantage, but you will understand what it is and why it’s so important in policy and program persuasion.

Details

Publication Date
Mar 21, 2011
Language
English
ISBN
9781257120628
Category
Education & Language
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Anthony Christopher Jones, By (author): Patchree Patchrint

Specifications

Pages
171
Binding
Paperback
Interior Color
Black & White
Dimensions
US Letter (8.5 x 11 in / 216 x 279 mm)

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