Engage Your Brand
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Engage Your Brand outlines the critical steps in developing a winning social marketing strategy for your brand and provides case studies from real companies who “get it”. Learn what motivates consumers to connect with brands and how to define the value needed to keep consumers a part of the exchange.
Details
- Publication Date
- Sep 28, 2011
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Lee Mikles, By (author): Patrick Callahan
Specifications
- Format