The book about you

A million dollar idea - I must have met a hundred people that have had one and then gone on to make a million dollars for their company or themselves. Working in advertising and strategy I’ve been lucky to meet a lot of entrepreneurs and business people - and most of the successful ones would speak about following a ‘hunch’, ‘gut feeling’ or ‘intuition’, whatever it was, it resulted in a startling new innovation or a breakthrough idea. This book is about that, it’s about having those good ideas and recognising a good idea when you see one. It’s a collection of insights into having good ideas and creating valuable innovation that I have gleaned from my 15 years working on some of the world’s most successful brands from IBM and Mercedes Benz to Nike. It’s all about how to make better, more informed, more creative and more commercially effective decisions, for entrepreneurs, advertising, marketing and communications practitioners.