Marketing Career Insights

Author Rick Ruffolo has written his "insider's look" to help people from college students to mid-career professionals navigate the marketing field and understand the various career options so they can better determine the best marketing career choice "fit". Mr. Ruffolo is a consummate marketing insider, and he draws upon over 20 years of executive experience at top consumer brand and specialty retail companies including P&G, SC Johnson, Bath & Body Works, and Yankee Candle. The writing style is fresh and easy-to-follow, and it's written using tangible, real-world examples from an experienced leader of well-known successful brands including P&G's Crest Toothpaste, Wonder Bread, Glade Candles, Bath & Body Works, True Blue SPA, Wallflowers, Yankee Candle, Illuminations, and Crabtree & Evelyn, among others. The book is priced to ensure it's affordable for everyone who wants to learn more about how to succeed in a Marketing Career.