Press Send, Make Money. Is It Really That Easy? Before I show you how to use email to reach more prospects, retain more customers, and make your cash register ring, we need to get a few things out in the open. I have a love-hate relationship with email, and I bet your customers do, too. We love the convenience of email but hate the way it consumes our day. Email has become as much a part of the hurried-up fabric of our everyday lives as fast food and cell phones, and many of us, me included, compulsively check email on our smartphones in the morning before breakfast and at night in bed right before lights-out. Email is with us all day long. We sit at our computers at work, ostensibly being productive, but instead we spend hours filtering, writing, reading, and replying to email messages from colleagues, co-workers, friends, family, and businesses. Heck, we may even be addicted to email. It’s no surprise that time management books these days almost always have a chapter on the potentially time-sucking and output-killing effects of email.