Show Bookstore Categories

Marketing in a Downturn

ByStephen Eckert

Are you pulling back on marketing because of the downturn? This guide will show you why that is not a good idea, and how being proactive now can make the difference in the short- and long-term. Written in short article format, “Marketing in a Downturn” delivers thought-provoking ideas for business owners and management teams. This guide helps you develop new strategies and tactics, while understanding the realities (tight budgets!) of Marketing in a Downturn. The goal is to help you to think a little differently, see new opportunities, and gain some positive perspective. Even when all around you (especially media), are bringing “rotten” messages. Practical, applicable and thought-provoking, "Marketing in a Downturn" can help you deal with the current economic slowdown with solid, creative, new marketing ideas. For information on webinars and other resources see www.geniusmarketing.com

Details

Publication Date
Sep 29, 2011
Language
English
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Stephen Eckert

Specifications

Format
PDF

Ratings & Reviews