The Real Rock'n'Roll Swindle The True Story of Impressario Steve Green. By Steve McLean. The industry mogul, Steve Green was an artist manager, a promoter, a booking agent and a self confessed ‘cat fish’….He was also a convicted fraudster. Green made a career out of ‘reuniting’ defunct bands, or at least reanimating their corpses. Bands like Steppenwolf, Iron Butterfly, The Zombies, Humble Pie, The MC5, Sam and Dave, The Coasters or The Byrds were all targets of his machinations. In The Real Rock’n’Roll Swindle, Steve McLean investigates the man in the shadows of some of rock music’s biggest scandals as he attempts to piece together the chaotic life of Steve Green.